1. Pick a venue
The first step in organising your star runway show is to carefully select a venue that will complement your collection and vision. Over the past few years, we’ve seen brands like John Elliot use outdoor skateparks, Yeezy use Central Park, and Fendi the Great Wall of China, and these were all creative decisions to prove there is no shape or size your show has to be.
A venue can be as small as an apartment or big as an entire ballroom, but it’s important as an organiser to understand what will help radiate your collection and brand in a positive light. For starters, try seeking local venues that may have a history of hosting these kinds of events, but if the search falls through, don’t be afraid to turn to the internet.
There are hundreds of online venue finders like Venuemob and Cvent that can help land the perfect spot to host your show. These sites can provide essential information like size of event space, capacity, and even photos of the venue which can help visualise how the runway could work.
2. Choose models
After choosing your venue, it’s time to curate and cast models to bring your collection to life. It’s important to remember that these models will affect the impact of the line. Try going after models who will stand out on the runway and will create a memorable significance on a piece of clothing.
Being able to establish a notable connection between a model and item of clothing is a sign of success, so going after unique or eye-catching models are a great way to give your show a flair. Additionally, be sure to start searching for models as soon as possible! Sometimes booking models can be a lengthy process, so being ahead of the curve will lead to a better chance of securing high-quality talent.
3. Select a theme and clothing
The clothing selection from your line that you want to exhibit is seemingly the most important aspect of the event. Essentially, this is the content you’re portraying to the world, so be sure to put some thought into what you want from the collection to be displayed on the runway.
Whether that be your favourite piece or an interesting collaboration with another designer, these creative decisions are what can make or break your fashion show. Also, creating a theme around your clothing selections can help brand the show better and unforgettable.
Sometimes this can be easy if it’s seasonal, but finding any way to correlate all your work together can turn your show into a smashing success.
4. Create an atmosphere
Establishing an atmosphere and selecting a theme go hand in hand with making a fashion show an “experience.” Depending on your theme, take consideration when looking into things like music selection, lighting, stage production, audience seating, and overall feel of the venue.
If you’re looking to debut a summer collection, for example, upbeat music, warm lighting and flower decor would serve as great additions to make the show feel more holistic. Get creative! This is your chance to alter how you want the show to be perceived, so feel free to experiment with ideas and brainstorm unique experiences that you think your audience may enjoy.
5. Market, promote, and organise
Once you have all the details of the show together, you have to start promoting. Entering social spaces with specifics and maybe colourful images are extremely effective tactics to start getting your brand name and theme out to the industry.
For effective event organisation, try using event ticketing online platforms to host your show’s information or to even sell tickets. Creating event pages are extremely helpful for attendees looking to learn more, RSVP, and share the event with their friends.
Creating other marketing strategies are great ideas as well. If your budget allows, flooding the streets with promotional posters or even billboards are great ways of getting your show and message in front of the eyes of so many people.